Unexpectedly uncomplicated Microsoft I decided to close my streaming service Mixer on July 22, where it recently lured with fabulous amounts of the most popular streamers on Twitch. In return, the company concluded a deal with the Facebook* Gaming Strimin.
The reason was the lack of its own audience with which Facebook has no problems:
The success of partners and streamers on Mixer depends on our ability to develop the platform as quickly and efficiently. It became clear that the time required to build up our streamer community does not correspond to the vision and impressions that Microsoft and Xbox want to provide gamers now. Therefore, we decided to close the operating part of Mixer and help the community switch to a new platform.
After July 22, the site and the Mixer application will be redirected to the Facebook Gaming home page, and the section with broadcasts on the Xbox One will be temporarily disconnected.
Take their viewers to a new platform Microsoft plans for the next few weeks. At the same time, Mixer partners, if they want to cross, will be assigned a similar status on Facebook Gaming. The company described the main subtleties of the transfer here.
Mixer Partners, Streamers, and Community – Today, We’ve Got Some Big News for You.
While We’ve Deceded to Close The Operations Side of Mixer, We’re Officially Partnering with @facebookgaming and We’re Cordially Inviting All of You To Join.
As “small -laws” notes, this will attract a vast audience of one of the fastest growing streaming platforms in the world – the monthly Facebook Gaming audience exceeds 700 million people. For the Content creators, the site will make it possible to work closely with the Xbox ecosystem, including the future capabilities of Xbox Game Pass and Project XCloud.
In particular, thanks to the Project XCloud, they are going to realize the humid dream of Google Stadia in the foreseeable future – an instant transition from broadcast to gameplay to press one button.
MIXER developments, like streaming with low delay, do not sink into oblivion, but will help improve the services of the company. Mixer developers will also continue to work in Microsoft.
GRATEFUL to MIXER PARTNERS www.drueckglueck-casino.co.uk and Streamers and Viewers. Look Forward to working with @facebookgaming to Transition and Scale the Mixer Community and Help It Thrive and Using Project XCloud for Future Scenarios for Watching and Playing. https: // t.Co/Sumne4hn0r
– Phil Spencer (@xboxp3) June 22, 2020
In an interview with The Verge Chapter Xbox Phil Spencer (Phil Spencer) The company’s decision explained a little more details:
We started quite far behind – according to the number of monthly active viewers, Mixer could not be compared with some large platforms. I think that the Mixer community will really benefit from a wide audience that Facebook has due to its capabilities and ability to attract gamers through its social platform.
Recall that last year Microsoft I paid a lot of money to such famous Twitch models as Ninja, Shroud and KingGothalion to conduct broadcasts exclusively on Mixer.
According to the journalist Richard Lewis (Richard Lewis) and e -sports specialist Rod Breslo (Rod Breslau), Facebook Offered Ninja and Shroud almost twice as much as the original contract with Mixer, for which they received $ 30 and 10 million, respectively. Both streamers refused.
Only KingGothalion agreed to join Facebook Gaming from this trinity.
Sources Familiar with The Deal Have Informed Mee Facebook DID Try and Negotiate to Keep Their Big Partners Both Shroud and Ninja Opted Out. They Havy Receved Their Full Payments and AS of Midnight Chasterday Free to Engage in Talks with Other Platforms. Game on.
– Richard Lewis (@rlewisreports) June 22, 2020
Sources: Facebook Offhed An Insane Offer at Almost Double for the Original Mixer Contracts OF NINJA and Shroud Loaded/Ninja/Shroud Said No and Forced Mixer To Buy Them out. Ninja Made ~ $ 30M from from mixer, and shroud made ~ $ 10m
Ninja and Shroud Are now Free Agents
– ROD "4475 SR & Immortal Peak" Breslau (@slashher) June 22, 2020
* The activities of the parent organization META are recognized as extremist and prohibited in the Russian Federation
June 22, 2020 in July in Smite, a crossover starts with the animated series "Avatar"
June 23, 2020 Techland ceased cooperation with Chris Abellon due to accusations of sexual harassment
The best comments
Very sad news. The mixer was really comfortable and with an excellent player. (Certainly better than Twich). The picture was compressed very weakly + a very small delay. It’s sad that people did not appreciate this service. Add BTTV or FFZ support and there would be no reason to watch twich.
It was very sad, there was a strong belief that Mixer will rise over time and become a worthy competitor to the Twich, who was fingering from the monopoly. F
It’s a shame that with the closure of the mixer, Twich had fewer competitors, because if the mixer would become truly popular, then Twich should have become better
Gleb himself did not come up with this, so they were called at the dawn of the time in Russia when the games were pixel, computers are slow, noisy hards, and dinosaurs walked on the ground. This is a kind of jargonism, a “established term” if you want.
Then learn to log into the proposals logically. Also I’m not your secretary. Also secretary is not needed by chance? I am hardworking.
Nonsense, secretary must perform direct commands, not a single sane boss will play guessing with his employee if he wants the work to be done as it should. Yes, and no one is obliged to look for some hidden meaning in your words, especially since it will guess it only a person who can be remotely read your thoughts directly. If two immediately understood you incorrectly (and judging by the rating – even more) then the problems are in you, and not in people, so I will repeat – learn to explain correctly. From the point of view of logic, if you write “I heard that from that” this means that this subject is for you primary source, Or you You put forward How The source or popularizer. And literally immediately after that you write a local meme, which is just the opposite, belongs to Gleb, and it is its original source (at least it follows from what was written). What even more convinces the reader that you implied Gleb as the source \ Popularizer of the term “small -haired”
Neither the primary source nor the popularizer of this word Gleb is. I hope you do not need to explain how the source differs from the popularizer.
It is a pity that it closes, I liked the mixer more than Twitch, it is more convenient, better, the quality of broadcasts, less delay, there are of course there are shortcomings, for example, poor reproduction of the recorded broadcasts, but in general it was better.
Perhaps if they tried to negotiate with smaller streamers, and on milder conditions (Mixer as an obligatory alternative platform instead of complete exclusivity), then there would be more attracted streamers, and it would have worked better. Perhaps the attracted audience would not be so large, but with a different character that could appreciate the service itself, and not as if they were driven from under the sticks to a new personal streamer service of only Ninja.
Funny coincidence, I first went to the mixer a few days ago. It was curious that they were staring and how many people.